If you’re having no sales on Etsy, your price might be a factor. 5%. How important are the following ranking factors in generating local- specific search results? Rank from most (10) to least (1) important. Exact matches are best. EtsyHunt also allows you to track the Etsy ranking of your desired keywords. ”. Select the Star Seller tab. Etsy tries to determine how well a listing’s title, categories, tags, and qualities match the buyer’s search by examining this factor. Check out our shop rankings selection for the very best in unique or custom, handmade pieces from our outdoor planters shops. Ranking on Etsy is determined by a variety of factors, including the relevancy of your item titles and descriptions, the number of sales and reviews you have, and the quality of your customer service. Etsy Stats. 004 By using this website you allow us to place cookies on your computer. When it comes to Etsy listing ranking, the Etsy Seller Handbook states that it is entirely dependent on Etsy SEO. Another factor that affects rankings is the seller’s Market Experience Score. Etsy uses several factors to determine ranking. The duration of this boost varies, based on search volume for the product. Despite rumours and even past realities, the following do not currently directly factor into search ranking on Etsy (although some may influence a shopper to click or purchase, which would improve rankings indirectly):One of the main factors that Etsy takes into account for ranking purposes is relevancy. 117 / 3 / 0. . When writing product titles and descriptions on Etsy, consider the following factors: – Research:. Check out our ranking factor selection for the very best in unique or custom, handmade pieces from our guides & how tos shops. Each is weighted differently and impacts ranking in organic search. 63. Ranking is how Etsy determines which products would appear at the top of the search results. Etsy SEO ranking criteria consider factors including: Relevance; Recency; The quality score of a listing; User experience score We will send you an Etsy SEO guide which covers how to improve your Etsy product listing. Etsy Stats. Check out our ranking factors selection for the very best in unique or custom, handmade pieces from our shops. Sure, you see older things ranking based on their quality score, but phrase matching isn't absolutely necessary any more, and longer titles haven't been necessary for years, as long as you do shorter titles correctly. 4. No ranking means no traffic and no sales; from my selling experience on the Etsy store, let me expose the main factors that affect the Etsy ranking; follow my ten tips step by step. I think it unfairly favors very large sellers especially vendors located in china selling directly from. Etsy examines the title, tags, categories, and attributes of a listing and uses it to decide how aligned. Search Engine Optimization (SEO) is a powerful process that can help improve the visibility of your shop and item listings in search engine results for sites like Google, Bing, and Yahoo, as well as Etsy search. The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Choose an SEO-Friendly Etsy Shop Title. Etsy uses several factors to determine ranking. Customer and Market Experience. Etsy's search ranking factors include: Tag. Annual Discount 2 Months Free. Analyze the competitorsMake full use of Etsy’s SEO offerings. 1% in Q3 2022); as well as professional and business. We’ll have more on that later. To make your analysis truly useful, it’s important to: Pick the right competitors to analyze. For now, just remember this. After Etsy selects the things to show the buyer, it ranks all the matched listings based on the likelihood of each buyer to purchase the items. 88 million in the last reported quarter, representing a year-over-year change of +7. Shipping is a significant factor for Etsy rankings because it measures customer confidence in the store. There might be a sudden drop in rankings after making any changes in your. In this blog, we’ll explain the six factors and how you can improve your products’ relevancy. We’re sure the answer is “not many”. Promotion N/A. Etsy Rank. SEO is important because you’re unlikely to rank well without it. Key Factors in Etsy Search Ranking. Here’s what you need to be aware of:Given that poor marketing accounts for at least 14% of all startup failures, shop owners can greatly benefit from an Etsy SEO strategy. $36. Testing 1000s of pages using a strict scientific protocol, they found that shorter title tag variants performed better by earning more clicks overall than longer titles. Relevancy:. Sales growth estimates assume the firm will raise its revenue from $2. Shop performance: Etsy considers overall shop performance when determining search rankings. Emir E. Under Etsy's stock repurchase program, during the first quarter of 2023, Etsy repurchased an aggregate of approximately $148 million, or 1,205,151 shares, of its common stock. Etsy Ranking Etsy Seller Sell on Etsy Etsy Sales Etsy Marketing Explore more related searches Shop Review Gifts for Dad Gifts for Wife Listed on Nov 15, 2023. Badges are awarded for reaching certain ranks, and for participating in. Utilizing keywords for Etsy correctly can exhilarate your SEO ranking greatly. Conversation Maker. Choose A Product-Focused Shop Name; 5. If your store is verified, it is more likely to rank higher in search engine results. 99 per month, while the Pro plan starts at $9. For Etsy (and for Google), the search phrase we choose for the start of. Like search engines, Etsy search ranking aims to display items that match user needs. Jump to a section:Learn how to improve the visibility of your Etsy listings with this comprehensive guide to Etsy SEO. Have you heard about behavioral factors? This increases the traffic coverage of you store. Etsy Myth 2: It’s ALL About The Keywords. Whenever a potential buyer searches a product in Etsy’s search bar, the search bots will match the query with the most relevant product listing. This factor also influences your ranking, regardless of the fact it depends solely on the buyer’s preferences. Etsy search. 2. Here is the matching query checklist that an Etsy search bot will likely follow:Key Factors in Etsy Search Ranking. In the ranking process, Etsy mentions using criteria like clicks, favorites, add-to-carts and purchases to look at how customers interact with listings. Rank your products up in Etsy search rankings [and be on top always] by DavidJThomasJew elry. Etsy Ads are displayed in one or more locations, such as users' search results, based on at least four main ranking factors: search relevance, listing quality (including compliance with Etsy's policies), the bids (or amount budgeted for bids) to display the listing, and for some listings, likelihood of views or sales. Well, I’m Etsy Coach Pam Duthie, here to share six factors that do NOT improve how your products rank in search. Another factor that affects rankings is the seller’s Market Experience Score. Once Etsy has determined which listings are eligible for ranking, the algorithm takes into account additional factors to determine the final search ranking. Sometime it's cooler then advertising and cheaper. Evolving and adjusting your search optimization strategy may help you stay ahead of trends and make the most of your Etsy search traffic. 3. Google and Etsy have unique search algorithms, but a lot of Etsy SEO tips cover both channels. Domain authority scores can range from 1 to 100. Thus, let’s dive into significant parts. Some of these factors are within your control, while others are not. When optimizing the Etsy shop, the most important thing to consider is the Shopper's habit. And the higher you rank, the more likely it is that a shopper will find you. 4 million, up 47. When someone types specific keywords into the search bar, the Etsy algorithm will analyze the corresponding categories for product tags, descriptions, and titles that match the search. Plus: We prioritize these items wherever Etsy advertises in the US—in email marketing. Ranking Tips 2023 Understanding SEO on Etsy. Etsy marketplace GMS was $2. Some of the critical steps involved in product analysis on Etsy include: Conducting market research to identify trends, customer demand, and competition. 3. 5. A member’s rank in Etsy’s Community Space is determined by a number of factors, including but not limited to:. Etsy reported revenues of $628. It is 2021 (still, sorry, but 2022 is just weeks away!) and Etsy is now 15 years old. 8% in the third quarter of 2017. However, more than 5. While all products perform above 99. Learn how to add details to your listing. Dial down your product listings to the most specific categories. US News has 9 key ranking factors, with undergraduate academic reputation and faculty resources having the most weight. In this post, I’m going to be talking about some of the top factors that contribute to your search ranking on Etsy – that is, on which page and where on that page will your listing appear in a typical Etsy shopper’s search result. A perfect score of 100 is earned by ranking #1 within each of the three ranking categories. Learn more about the phases of Etsy Search and the factors that go into search ranking. Sellers with lower shipping costs—or, even better, those that offer free shipping—will likely see their listings rank higher in search results. Number of listings - The higher the number of listings competing in the same keyword, the more likely that the niche is competitive. In December 2021, Google confirmed they rolled out a massive local engine update. Browse Etsy Editor Picks monthly for an hour, compiling themes/observations. As per Etsy Seller Handbook, Etsy SEO is the biggest factor when it comes to improving in the Etsy Listing Ranking. Query matchingShipping prices are one of the factors that contribute to Etsy’s ranking. Having a deep understanding of how Etsy search works is important to ranking on Etsy. Videos also show up in search results. The Ranking Factors Of Etsy Search 1. And many of these factors could be improved in no time, and you will get a higher chance than your competitors on Etsy to appear higher in the search result. This is a free tool and even allows filtering out bulk reports. You can play around with keywords to rank your Etsy store in search rankings. your search ranking, or the Etsy marketplace in any way. Product Description:. Sellers with lower shipping costs—or, even better, those that offer free shipping—will likely see their listings rank higher in search results. . Etsy’s Pick. Use Keywords In Your Listings. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. CryptoMore than half of all Etsy sellers are from the US. Let’s break them down here. (ETSY) stock. When a member searches for an item on Etsy, Etsy’s search algorithm works to return the most relevant matches. Content SEO Ranking Factors. After query matching, Etsy ranks all the matched listings based on each buyer’s likelihood to purchase the items. If your shop is based in the European Union, Australia, or Canada, the location is taken into account in ranking. Shop quality is an important piece of the search ranking algorithm because these kinds of factors tell Etsy whether customers consider the products and buying experience worthwhile. Etsy has experienced tremendous growth over the past five years and is now one of the world’s largest ecommerce sites. And some might surprise you! No. After Etsy selects the things to show the buyer, it ranks all the matched listings based on the likelihood of each buyer to purchase the items. Conclusion. Some of these factors you can control and some you can’t. SEO optimization is a never-ending process. As per Etsy Seller Handbook, Etsy SEO is the biggest factor when it comes to improving in the Etsy Listing Ranking. The minimum amount you can set is determined by Etsy based on the factors mentioned earlier. Know which aspects of your competitors’ business are worth analyzing. These are specific search queries that shoppers use to find the. Factors that affect your Etsy ranking. Understanding these key factors can help you optimize your listings for better visibility. Now, a large part of this still involves Etsy SEO and learning how to optimize your Etsy store because those are key factors that help position you to become a trusted source worth investing in. Listing Description. Ranking. Last Updated on August 16, 2023 by KatieUnlocking the potential of your Etsy shop is not just about crafting unique products, it’s also about understanding and implementing effective marketing. 82%. Based on the info we found in this sense, it seems that Etsy SEO almost always involves the following ranking factors: Relevancy. Proximity of address to the point of search (searcher-business distance) Removal of spam listings through spam fighting. Relevancy. This is how well your listing's titles, tags, etc match what shopper searches for. Once you find your listing that matches a buyer’s search, look for different factors to find how the listing should be ranked. Etsy shop location. While you don’t need to refresh your Etsy listings every day, it may be helpful to cycle through them on a seasonal basis or before considerable shopping periods, like Christmas. Discover the key factors that impact your rankings and find practical tips to optimize your product listings, titles, tags, and more. However, this number will vary depending on the industry and product you’re selling. A large portion of GDP is composed of finance, insurance, real estate, rental, and leasing sector (20. What is Etsy SEO and How To Rank Higher. Looking for ranking factors online in India? Shop for the best ranking factors from our collection of exclusive, customized & handmade products. Hence, gaining positive reviews and being awarded a. Etsy shop quality is a rating that each shop receives based on factors such as sales, reviews, customer service, customer complaints, and order processing time. In particular, the distance factor started playing a far. ) Do multiple Reviews result in higher ranking in Search Engine Placement? I have read the ETSY Handbook and talked with other sellers and have been told that getting multiple Reviews is one of the factors that affects increased placement in Search Engine Optimization. Keywords that are an exact match to the query will appear higher on the search page ranking. Etsy SEO ranking factors. Factors that affect your Etsy ranking. As we've talked about before, one of the biggest ranking factors for any Etsy listing is traffic and sales. Store Operation. In order to get on the first page of Etsy. Putler. Onsite ads typically cost between $0. Your Etsy shop is part of a marketplace with more than 89. Etsy SEO ranking criteria consider factors including: Relevance; Recency; The quality score of a listing; User experience score In order to improve the SEO of your Etsy shop, the first thing you should consider is choosing the right type of listing. Actually, Google uses 200 different factors to decide the ranking. And that’s where other factors make the difference between top and mediocre ranking. Do not load your titles with the keywords. Relevancy. 6% year-over-year decrease. A listing with a low score will appear farther down on the list, resulting in lower visibility. You get 10 Rank Checker look-ups per day on the Free plan. Ranking on Etsy is determined by a variety of factors, including the relevancy of your item titles and descriptions, the number of sales and reviews you have, and the quality of your. Breaking with tradition, respondents placed user-to-business proximity third in local ranking factors, below both Google My Business and review signals. SEO is the process of growing a website’s organic search traffic. Tip 1: Discovering on-trend products is Halfway to getting a sales increase. R. ETSY Seo, Seo writing, Seo Services, Titles and Tags, Copywriting, Etsy Shop Help, Etsy SEO Ranking, Etsy Coach, Shop Audit Ad vertisement by rohancollection. There are various factors that affect a listing’s ranking, one factor which is totally in your control and can be improved almost immediately is working on item descriptions that include; titles, tags, and attributes of a listing. You still need to invest in Etsy SEO for better shop and product ranking, easing your quest to capture eyeballs and win more sales. Understanding these factors and implementing them can improve your product rankings and. Detect Intent: Form & Function. Browse, search, and explore journals indexed in the Web of Science. Learning how to improve Etsy shop SEO is one imporEtsy products ranking with related keywords only, so the Fiverr freelancers can do this work. Some of these factors are within your control, while others are not. Etsy Selection. Tip 3: Get titles and tags right. Ranking. One of the best ways to optimize your product listings for higher search ranking during the Holiday Season is to use the Etsy seasonal search terms. We should consider the Etsy algorithm as two different scoring. You can earn ranks by taking actions in the community space, like reading, liking, and replying to posts. Although their influence may have diminished compared to other ranking factors like title, description, and click-through rate, neglecting tags altogether can result in missed sales opportunities. You can also use an advertising test to more quickly learn which items are most enticing to shoppers and which items convert at the best rate, rather than relying solely on organic. We’re all human. First, Etsy does what’s called query matching. Etsy examines the title, tags, categories, and attributes of a listing and uses it to decide how aligned. Understanding both formulas can help you rank better. Products. Let’s break them down here. And there’s more to being the best than simply using the right keywords. Discussing the matter further, here is a grasp of 9 factors based on which the Etsy ranking procedures take place. 7 billion in total Etsy sales. Learning how to improve Etsy shop SEO is one imporWe reviewed lenders based on 16 data points in the categories of factoring details, costs, eligibility and accessibility, customer experience and the application process. Keyword Dominator – Best value for money. Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. The ranking of your Etsy listing is determined by a number of factors, including the quality and relevancy of your tags, the number of reviews you have, and your overall seller rating. Etsy SEO (Search Engine Optimization) in part relies on how good our tags and titles are. Below I’ve listed the biggest factors in the Etsy algorithm. Here are some tips to incorporate into your pricing strategy. Some factors include how old a shop is, how many recent sales, backlinks, whether recently updated and more. This is one of the biggest factors in the Etsy SEO algorithm that you have direct control over. Relevancy is determined by how close of a match your keywords in your title, tags, category, and attributes are to the query of the searcher. Here are the top ranking and conversion factors, according to Whitespark’s survey: Local Pack/Map Pack ranking factors: Keywords in GBP business title. Ranking: Where your page appears in search results. As a norm, exact-match. 6 to 7. Some of the software that appear on our site are from companies from which newfoundr. You'll see two tabs: Current review period and Last review period. Before implementing SEO best practices, it is vital to comprehend how the Etsy search algorithm works. . 1. Check out our ranking factors selection for the very best in unique or custom, handmade pieces from our shops. The number of investors who deliberately apply an ESG lens to investing is growing rapidly worldwide as more come to realize the risks of separating such issues from business fundamentals. And that’s where other factors make the difference between top and mediocre ranking. It’s pretty much like every search engine — they look at the keywords that a potential buyer typed into the search bar, and they look in the database for any listing that matches these keywords. Sellers with lower shipping costs—or, even better, those that offer free shipping—will likely see their listings rank higher in search results. 6%) and employs 79% of the country's workforce (World Bank). The Etsy platform is a great way to connect customers with unique products, but it can be a bit tricky to navigate. With the Etsy keyword tool, you can find the most searched terms or low-competition keywords to optimize your keyword tags. October 2023; September 2023; August 2023; November 2022; October 2022; Categories. So use your title for those “superstar” keywords. Learning how to improve Etsy shop SEO is one imporLast Updated on August 16, 2023 by KatieUnlocking the potential of your Etsy shop is not just about crafting unique products, it’s also about understanding and implementing effective marketing. These are called “ranking signals”. Listing Language:Etsy does it in both two ways: Query Match and Shop Rank. 7% year-over-year, and gross margin was 68. Etsy’s search function is designed to connect Etsy buyers with products they are searching for and it’s largely based on query matching. Factors used in Etsy search rankings. ”To learn more about how Etsy search works, including why Etsy considers the above ranking factors relevant, check out this Help Centre article and our Ultimate Guide to Search. Indivisible Game’s research put the Nintendo Switch Online in the front of the pack, claiming it has the best value for your money of any gaming subscription service. And finally, spend time optimizing the ranking factors that you CAN control!Factors That Affect Etsy SEO. 35 million buyers to 96. If you are still somewhat unaware about what keywords are, here is a brief. The platform uses CSR (Context Specific Ranking) technology, which analyzes buyers and learns what kind of items they are interested in. Andris Mucenieks. Not to mention, $19 per month may be expensive for an Etsy seller. Search Engine Optimization (SEO) is a powerful process that can help improve the visibility of your shop and item listings in search engine results for sites like Google, Bing, and Yahoo, as well as Etsy search. Applicability. We calculated Etsy's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Etsy's. Etsy has over 200 things they use for ranking listings and I would assume videos are part of this criteria because eventually everything is part of the criteria. Last Updated on August 16, 2023 by KatieUnlocking the potential of your Etsy shop is not just about crafting unique products, it’s also about understanding and implementing effective marketing. Core Web Vitals are the newest user experience metrics that will soon become Google ranking factors. Last Updated on August 16, 2023 by KatieUnlocking the potential of your Etsy shop is not just about crafting unique products, it’s also about understanding and implementing effective marketing. The sellers can use the “Search Terms” section to see which keywords are being used by the customers to find your items. The same goes for Etsy, and they actually have a whole set of things that they take into consideration to have their algorithm organize the results on any page that comes from a query. Learning how to improve Etsy shop SEO is one imporHer Etsy shop focuses on the niche junk journal printable files. On March 1st, the. First, Etsy does what’s called query matching. Grab the marketing tips for the upcoming events this year. Below I’ve listed the biggest factors in the Etsy algorithm. 17, 2023. This year’s survey hit us with a big surprise. Click on the order confirmation number link (located underneath the heading “Order details”. You can also improve your ranking by frequently adding new items to your shop and engaging in social media marketing. Use your 14th tag. stripped of factors like personalization or location or ads. Bereite deinen Shop mit unserem Leitfaden für ein erfolgreiches Weihnachtsgeschäft vor. This free tool is the secret sauce of improving your ranking in Etsy search. And as we’re going to see, while your choice of keywords is essential, keywords aren’t the only factor the Etsy algorithm takes into account. Etsy SEO ranking criteria consider factors including: Relevance; Recency; The quality score of a listing; User experience. Etsy uses a two-step method to rank product listings. According to Etsy, when buyers search, Etsy’s algorithm determines results by. According to research by Etsy sellers, the average Etsy conversion rate ranges between 1 - 3%. By paying just a few dollars a day, we can get a few initial visits and potentially some sales and start to see the flywheel of Etsy sales growth on new listings. There are several factors that can affect your ranking on Etsy. Ranking for Etsy SEO. 4 million for the third quarter of 2018, up 41. Ranks you can earn in the Etsy Community include: Etsy Seller: You have an Etsy shop. From there, Etsy autocompletes the next high-ranking Etsy keywords for searchers. Etsy SEO Ranking Criteria. (Their Basic plan. 95%+ RANKING SUCCESS; MONEY BACK GUARANTEE; NO FORCED SUBSCRIPTION; 50% off on your first order! Use code: WELCOME50. Keeping in view the growing urge of sellers about how to get to the top of Etsy search, Etsy has come up with useful SEO tips, Etsy listing tips and various websites like e- rank Etsy and mermalead testing for the best keywords. eRank – Keyword Research Tool. Etsy ranks shops by the percentage of buyers who have completed transactions. This includes tracking the feedback rate, customer return rates, and ratings for. Understand how the Etsy search algorithm - Understand how it works and its ranking factors like relevancy, listing quality score, customer & market experience score, etc. We would like to show you a description here but the site won’t allow us. Learn more about the phases of Etsy search and the factors that go into search ranking. Etsy is changing its search algorithm by adding new factors that will affect the ranking of listings that come back in search results. And some guessed. You do this by ranking in organic search results. 1. Price Starts at $99/mo. Google Cloud Platform’s Vision OCR tool has the greatest text accuracy by 98. Keyword Scout promises to boost your Etsy listings by improving your store's visibility and SEO strategy. Avid. It uses multiple factors to decide the order in which listings are displayed. How Etsy Search works 🕵🏼♀️. 2 – Listing Quality Score. Etsy is a search engine just like Google, so in order to show up in the top results, you’ll need to have SEO knowledge of the ranking factors that influence Etsy’s search function. In this phase, Etsy takes the following ranking factors into. 1. Etsy may highlight a cross-section of shops or listings organically, above or alongside primary search results, based on some or all of the factors above. co offers a wealth of resources and videos on actionable Etsy SEO criteria and best practices. From 2022, the first paragraph of your listing description is an Etsy SEO factor. Nintendo Switch Online does have the cheapest option, with the lowest plan costing only $20 if you pay for the year in advance and $3. Best For Google SEO. The “About” section of the Etsy store is also considered when calculating the score. One of the perks for Etsy shop owners is the option to create shop sections. The score is created by Alura, but based on Etsy’s seller handbook. Finding Diamonds in the Google Rough. Keeping in view the growing urge of sellers about how to get to the top of Etsy search, Etsy has come up with useful SEO tips, Etsy listing tips and various websites like e- rank Etsy and mermalead testing for the best keywords. Listing quality score is a metric that determines the quality of a listing. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for Etsy. Essential toWhen it comes to selling on platforms like Etsy, optimizing your listings for better visibility on search engines is essential. 7. FREE shipping. When it comes to improving your Etsy shop’s SEO and climbing the seller ranking, it’s important to consider not only the factors within Etsy itself but also external factors that can have a significant impact on your shop’s visibility and success. Learning how to improve Etsy shop SEO is one imporLast Updated on August 16, 2023 by KatieUnlocking the potential of your Etsy shop is not just about crafting unique products, it’s also about understanding and implementing effective marketing. 1 billion, reflecting a 4. Top Etsy SERPs ranking is definitely NOT only about keywords. Instead, spend your time learning how ranking works and what the 7 criteria that affect your ranking for every single person that visits Etsy are. The Etsy keyword tags are very important. 2. Follow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques. Reviews are a major ranking factor in the Etsy search algorithm. These ranking factors on Etsy include: Relevancy. Add or update your about section. Promoting your new inventory is a great way to improve their organic search placement on Etsy, since views and orders are both factors in your search relevancy. 1 Comment / E-commerce, Etsy Shop, SEO Strategy, Website / By Bennie Tay / E-commerce, Etsy Shop, SEO Strategy, Website / By Bennie TayIf you’re an Etsy seller looking to increase your shop’s visibility and improve your seller ranking, learning how to improve Etsy SEO is crucial. 1 Like. Get your shop ready with our Guide to Holiday Success. In addition to helping people find items they want to purchase, we want buyers to have a great experience when they shop on Etsy. Alex 8 Mar 2022. So, just like with our earlier example, you might be ranking for a word with Gordon but you might not be with Lisa. Core Web Vitals. Whenever a buyer searches for an item on Etsy, Etsy uses a product. Did you know that the Shop section and Product reviews can affect your Etsy search ranking? Did you know that shipping policies and keywords are also factors? Increase Print on Demand Sales. 8%, up 300 basis points compared with 65. Understanding these key factors can help you optimize your listings for better visibility. Details of this algorithm change regularly so we can help buyers find what they're looking for. Website domain authority or DA is also a top Google ranking factor. It is a rank checker tool that searches Etsy for your items and filters out personalization results. What attributes it has. Gross profit for the third quarter of 2018 was $103.